// Copywriting Examples
Check out various examples below of both short & long form content. I’ve also included examples of newsletter open rates & proof of conversion = sales dollars.
Email List/Newsletter
- A weekly newsletter for a small business based in the USA.
- A consistent format & design that aligned with their brand.
- Written in a tone that appeals to their ideal customer.
- Proof of sales & conversion.
Email signup automation.
- To gain newsletter subscribers I setup a 10% off coupon for select products.
- Over 14 months this strategy made the company over $139,000 in sales.
- An order followup email also converted another $6000+ in sales.
Email Based Course
- I developed & wrote an email based course that shows people how to design & create their dream coffee bar at home.
- The newsletter landing page can be found at coffeebar.design.
- It’s a 7-email sequence in Convertkit that’s auto delivered when someone signs up on my landing page.
- This strategy can be a great way to grow an email list by offering a lead magnet to funnel followers from your social media channels.
Instagram Channel
@coffeebardesign
- One of my hobbies (or obsession if you prefer) is making killer coffee at home.
- The intent of my channel is to curate quality design examples of home coffee bars.
- Creating a consistent format, look or feel will provide brand recognition that’s recognizable to followers & prospect followers.
- The goal of any social channel is to encourage followers to move into your other funnels, whether that be newsletter/email list sign up or product purchase on your website.
Product Ads
- Product copywriting in the style of vintage Rolex ads.
- These were delivered to a firearm company to use in various social channels.
- Creating unique content will make you stand out from the crowd & your competition.
- This example could be used in both a social media context or in email marketing campaigns.
Branding/Logo Design
- Worked with a professional designer on behalf of the company.
- Created a vision that incorporated unique details & personal elements relating to the founders.
- Wanted the designs to be multi-purpose (e.g. web, print, logo, swag, etc.)
